Social PSA for Respect & Diversity

On behalf of the film and media production mmpro I’ve written a concept for the campaign “Open for Diversity – Closed for Exclusion”, in which Hessian companies and NGO initiatives promote diverse integration, respect, tolerance, and equal rights. In the social PSA spot the local rivals of the regional football league, Hessen Kassel and KSV Baunatal, come together for a common bigger goal.